![]() Fat Tire's new recipe and logo on the left, as compared to their longstanding beer and logo on the right.Īs breweries across the nation experience a changing market, New Belgium decided in late 2020 that the beer that made their company a household name for many consumers needed to adapt to the current market. "We spent the better part of the last two years working on this recipe refresh," said Christian Holbrook, Brew Master at New Belgium. The flagship beer was first created in the basement of a Fort Collins home by the founders of New Belgium Brewing, and for the first time in 32 years, it is getting a major change to its recipe and branding. New Belgium ditches iconic Fat Tire recipe to attract younger drinkers 02:55įat Tire, one of the most iconic craft beers over the past three decades, has received a complete makeover by New Belgium Brewing. ![]()
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